Friday, June 5, 2009

News: Mr. Bubble Make-Over!

For Immediate Release
Media Contact:
Dan O'Connor
Vice President - Marketing
The Village Company
Tel: 952-466-7408


The #1 selling Brand of Bubble Bath[1] gets a make-over that includes Pediatrician Approved formulas and brand new products

CHASKA, Minnesota (June 5, 2009) –Now more than ever, Mr. Bubble® Makes Getting Clean Almost as Much Fun as Getting Dirty! ® The Village Company (TVC) is excited to announce new additions and improvements to the iconic brand, which has been a household name since the1960’s. In addition to updating the look of the existing products, formulations have also been improved. All Mr. Bubble® Bubble Baths have been reformulated to be even gentler and now include a Pediatrician’s Approval.

TVC has also added new products to the current line-up. Mr. Bubble® Foam Soap™ will allow your little one to decorate the tub – and their body – with gentle cleansing foam that even floats! The 3-in-1 Body Wash, Shampoo and Bubble Bath, also new this spring, eliminates the need to buy several bath products – a savings consumers are sure to appreciate. Mr. Bubble® Foam Soap™ has a SRP of $2.99, and the 3-in-1 has a SRP of $3.49.

This brand make-over comes just 7 months after TVC acquired Mr. Bubble® in October 2008. Frank Klisanich, President and CEO of TVC stated “the purchase of Mr. Bubble® has been a great acquisition for TVC. It is a recognized brand that we have reenergized and given some much needed attention and innovation.” Klisanich goes on, “now with Pediatrician Approved formulas and new products, consumers won’t have to choose between a gentle clean and an effective one.”

About The Village Company:
The Village Company is a leading supplier of bath, shower and personal care products under the Village Naturals® Bath Shoppe, Village Naturals TherapyTM, Village Naturals Foot Essentials®, Village Naturals TM Body Scrubs, Mr. Bubble® and Sesame Street® Brands. TVC is headquartered in Chaska, Minnesota.

For more information, please contact Dan O’Connor at or (952) 466-7408, or visit

[1] Source: IRI Total U.S. FMD 52 weeks ending 3/23/09 (excluding Walmart data)