Village Naturals Therapy Muscle Relief Lotion

We've received tons on inquiries about our Village Naturals Therapy Muscle Relief Lotion. The sad truth is that it's been discontinued. However, due to popular demand, we are going to run one last batch. A limited quantity of product will be available on Amazon.com ONLY around the last week of October.

Check back in the next few weeks for updates!

Are your feet sandal-worthy?

There was a great article in today's NY Times about how we, as women, do not take care of our feet. Sure, we paint our nails, but there's a lot more to foot health than painted toes! Personally, I had been a life-long foot torturer; wearing 'too-cute' shoes, stoping at my ankles when moisturizing and slaping on a good coat of polish - thinking everything was great. The truth turned out that my cute shoes were killing my toes, heels and feet. I'd be out shopping and get a severe pain in my arch that nearly paralyzed me and made my friends think I was crazy.

I can still rationalize every 'too-cute' pair of shoes to my husband, but I've gotten smarter about what I do to repair the damage those new Nine West pumps are doing to my poor arches! Since becoming a 'Villager', I've learned about the essentials for feet - Foot Essentials, that is. By soaking my feet for just 10 minutes a few days a week (usually when I'm catching up on TV or reading), my arch pain has lessened. Our Foot Soak also helps stimulate circulation in your feet which helps improve overall health. Also, our Foot Scrub helps my feet look less like an elephant's and more like human feet! The Foot Balm caps it all off (I use it morning and night) to moisturize both feet and legs; it's got a great mint fragrance that makes your feet and legs feel fresh and clean!

It's so important to take a few minutes for ourselves everyday to keep the little things in-check - whether it's taking a bath to de-stress or soaking your feet to relax. I hope you find 10 minutes for yourself today!

-Jessica

News: Mr. Bubble Make-Over!

For Immediate Release
Media Contact:
Dan O'Connor
Vice President - Marketing
The Village Company
Tel: 952-466-7408
doconnor@tvcllc.com

MR. BUBBLE® MAKE-OVER

The #1 selling Brand of Bubble Bath[1] gets a make-over that includes Pediatrician Approved formulas and brand new products

CHASKA, Minnesota (June 5, 2009) –Now more than ever, Mr. Bubble® Makes Getting Clean Almost as Much Fun as Getting Dirty! ® The Village Company (TVC) is excited to announce new additions and improvements to the iconic brand, which has been a household name since the1960’s. In addition to updating the look of the existing products, formulations have also been improved. All Mr. Bubble® Bubble Baths have been reformulated to be even gentler and now include a Pediatrician’s Approval.

TVC has also added new products to the current line-up. Mr. Bubble® Foam Soap™ will allow your little one to decorate the tub – and their body – with gentle cleansing foam that even floats! The 3-in-1 Body Wash, Shampoo and Bubble Bath, also new this spring, eliminates the need to buy several bath products – a savings consumers are sure to appreciate. Mr. Bubble® Foam Soap™ has a SRP of $2.99, and the 3-in-1 has a SRP of $3.49.

This brand make-over comes just 7 months after TVC acquired Mr. Bubble® in October 2008. Frank Klisanich, President and CEO of TVC stated “the purchase of Mr. Bubble® has been a great acquisition for TVC. It is a recognized brand that we have reenergized and given some much needed attention and innovation.” Klisanich goes on, “now with Pediatrician Approved formulas and new products, consumers won’t have to choose between a gentle clean and an effective one.”

About The Village Company:
The Village Company is a leading supplier of bath, shower and personal care products under the Village Naturals® Bath Shoppe, Village Naturals TherapyTM, Village Naturals Foot Essentials®, Village Naturals TM Body Scrubs, Mr. Bubble® and Sesame Street® Brands. TVC is headquartered in Chaska, Minnesota.

For more information, please contact Dan O’Connor at doconnor@tvcllc.com or (952) 466-7408, or visit http://www.thevillagecompany.com/.


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[1] Source: IRI Total U.S. FMD 52 weeks ending 3/23/09 (excluding Walmart data)

Welcome!

Welcome to The Village Company! This is our first of many posts to keep you in the loop on everything related to The Village Company (TVC) – from new products launching in stores to ideas we’re working on to relevant stories in the news.

A brief introduction… TVC develops and markets bath and body products under the brands: Mr. Bubble®, Village Naturals® Bath Shoppe, Village Naturals® Therapy, Village Naturals® Foot Essentials and Sesame Street®. We’re trying to make the world a better place one bath and shower at a time! TVC is constantly developing new products and working to ensure our current products are the best they can be. Primarily, you’ll be hearing from Jessica (adult brands) and Jenna (kids’ brands), but I’m sure there’ll be a few other ‘Village People’ chiming in here and there!

Hot off the presses!

• Village Naturals Therapy Restless Nights products are now available at stores near you.
• Village Naturals Sleep Therapy and Stress Therapy products will be available in stores starting the first week in June.
• Mr. Bubble Foam Soaps and 3-in-1 products are now available.
• Visit our store locator to find a store near you with these great products!

We're working on now...

• A line of new Sesame Street® hair care products
• New Village Naturals® Therapy Products
• Rubber Ducky Bubble Bath
• New & Improved Village Naturals® Bath Shoppe products
• Special Offers on Mr. Bubble® Products

Are you interested in testing new products?
If you’re interested in trying new products before they launch or sharing your opinion, e-mail us at marketing@thevillagecompany.com

-Jessica